Thursday · June 4, 2026 Trademark or IP issue? Talk to Lynch LLP →
Give me coffee and the Internet.
New here? Legalısh is a plain-English read on IP, trademarks, platform law, and the internet's weirdest legal stories — by an actual IP attorney.
Today's Lead · Trademark

Pattie Gonia was warned in 2022, built a Patagonia-parody brand anyway, and filed to register it. A Supreme Court dog-toy case explains why that was probably a catastrophic mistake.

Patagonia is suing an ally, drag climate activist Pattie Gonia, for $1. It feels like a betrayal. Trademark law says it mostly isn't.

Brian Lynch · June 1, 2026 · 7 min read
Pattie Gonia was warned in 2022, built a Patagonia-parody brand anyway, and filed to register it. A Supreme Court dog-toy case explains why that was probably a catastrophic mistake.

The Latest

View all →
Trademark

Cutting a Pancake Into 8 Slices Is Not a Trademark

The TTAB's first precedential opinion of 2026 refused registration of an eight-slice pancake design as a trademark, finding the configuration functional — largely because the applicants' own marketing materials and arguments explained exactly why it's useful.

Apr 13 · 4 min read
⚖️ Book a Free Consultation